The most recommended women’s fashion brands
Brands ranked by how many different independent sources recommend at least one of their products, across every article Reccas has read. A brand’s own pages and retailer listings are never counted.
Overall
| Brand | Independent sources | Who |
|---|---|---|
| Everlane | 20 | Glamour · Marie Claire · Yahoo Shopping · Harper's Bazaar · TODAY · W Magazine · +14 more |
| Madewell | 19 | Harper's Bazaar · Who What Wear · TODAY · ELLE · Yahoo Shopping · Glamour · +13 more |
| Quince | 19 | Marie Claire · PureWow · The Strategist · The Daily Beast · TODAY · CNN Underscored · +13 more |
| J.Crew | 18 | Marie Claire · PureWow · Who What Wear · Vogue · Glamour · The Strategist · +12 more |
| Uniqlo | 18 | Vogue · Women's Health · TODAY · W Magazine · Who What Wear · Marie Claire · +12 more |
| Reformation | 17 | Who What Wear · The Zoe Report · ELLE · Glamour · Marie Claire · Glamour UK · +11 more |
| COS | 15 | Who What Wear · Women's Health · Harper's Bazaar · Glamour UK · Marie Claire · Vogue · +9 more |
| Banana Republic | 14 | Town & Country · Yahoo Shopping · Vogue · Glamour · Women's Health · PureWow · +8 more |
| Adidas | 13 | Vogue · Glamour · Harper's Bazaar · Yahoo Shopping · TeriLyn Adams · Who What Wear · +7 more |
| Aritzia | 13 | TODAY · PureWow · ELLE · Who What Wear · Business Insider · Glamour · +7 more |
| Gap | 13 | Vogue · The Strategist · TODAY · Glamour · ELLE · Yahoo Shopping · +7 more |
| Mango | 13 | Who What Wear · Harper's Bazaar · Glamour · The Strategist · Vogue · ELLE · +7 more |
| Rothy's | 13 | Glamour · Marie Claire · Yahoo Shopping · Forbes Vetted · TODAY · Notes From Europe · +7 more |
| Margaux | 12 | Harper's Bazaar · Glamour · Yahoo Shopping · PureWow · Notes From Europe · TODAY · +6 more |
| New Balance | 12 | The Atlas Heart · Notes From Europe · TeriLyn Adams · Glamour · Who What Wear · The Zoe Report · +6 more |
| Sam Edelman | 12 | Who What Wear · Glamour · TODAY · Good Housekeeping · Yahoo Shopping · Women's Health · +6 more |
| Vivaia | 12 | Forbes Vetted · Cosmopolitan · Vogue · Yahoo Shopping · PureWow · Good Housekeeping · +6 more |
| Abercrombie & Fitch | 11 | ELLE · Refinery29 · Who What Wear · Glamour · Good Housekeeping · Yahoo Shopping · +5 more |
| Gucci | 11 | Vogue · ELLE Australia · Glamour · Marie Claire · Good Housekeeping · Refinery29 · +5 more |
| Levi's | 11 | Glamour · Vogue · Marie Claire · Town & Country · PureWow · Who What Wear · +5 more |
| Nike | 11 | Who What Wear · TODAY · Yahoo Shopping · PureWow · The Strategist · Glamour · +5 more |
| Agolde | 10 | Vogue · ELLE · Yahoo Shopping · Women's Health · Who What Wear · Glamour · +4 more |
| Alex Mill | 10 | Marie Claire · The Strategist · Yahoo Shopping · Harper's Bazaar · Glamour · Refinery29 · +4 more |
| G.H. Bass | 10 | Women's Health · Marie Claire · Glamour · Good Housekeeping · Yahoo Shopping · Who What Wear · +4 more |
| Loeffler Randall | 10 | Who What Wear · The Mom Edit · Yahoo Shopping · Vogue · ELLE · Harper's Bazaar · +4 more |
| Lululemon | 10 | Woman & Home · Glamour · ELLE · Who What Wear · Cosmopolitan · Women's Health · +4 more |
| Rag & Bone | 10 | Marie Claire · The Zoe Report · ELLE · Vogue · Glamour · WWD · +4 more |
| Reebok | 10 | Glamour · Woman & Home · Who What Wear · Refinery29 · Yahoo Shopping · The Strategist · +4 more |
| Sézane | 10 | ELLE · The Strategist · Glamour · Marie Claire · PureWow · Who What Wear · +4 more |
| Skims | 10 | Harper's Bazaar · Glamour UK · W Magazine · Vogue · Glamour · Women's Health · +4 more |
| Zara | 10 | Glamour · Marie Claire · Who What Wear · Vogue · Refinery29 · PureWow · +4 more |
| Buck Mason | 9 | Harper's Bazaar · TODAY · Town & Country · Good Housekeeping · PureWow · CNN Underscored · +3 more |
| Coach | 9 | Vogue · Marie Claire · Harper's Bazaar · Glamour · Condé Nast Traveler · Good Housekeeping · +3 more |
| Cuyana | 9 | Vogue · Glamour · Business Insider · The Strategist · OutfitNotes · Marie Claire · +3 more |
| Frame | 9 | ELLE · Vogue · Glamour · WWD · The Mom Edit · Who What Wear · +3 more |
| Free People | 9 | Glamour UK · Women's Health · Glamour · Marie Claire · Vogue · Who What Wear · +3 more |
| Nordstrom | 9 | PureWow · TODAY · Who What Wear · Marie Claire · Vogue · Glamour · +3 more |
| Veja | 9 | TeriLyn Adams · Who What Wear · PureWow · Vogue · ELLE Australia · Glamour · +3 more |
| & Other Stories | 8 | Glamour UK · Who What Wear · Vogue · Glamour · Marie Claire · WWD · +2 more |
| Boden | 8 | Town & Country · YouLookFab · Glamour UK · Glamour · Good Housekeeping · Corporette · +2 more |
By product type
Counts here include only sources recommending the brand within that product type.
Tees & shirts
| Brand | Independent sources | Who |
|---|---|---|
| Uniqlo | 13 | Vogue · Women's Health · TODAY · W Magazine · Who What Wear · Marie Claire · +7 more |
| Everlane | 10 | Yahoo Shopping · Harper's Bazaar · TODAY · W Magazine · PureWow · CNN Underscored · +4 more |
| Buck Mason | 8 | Harper's Bazaar · TODAY · Town & Country · Good Housekeeping · PureWow · CNN Underscored · +2 more |
| Leset | 7 | Vogue · Who What Wear · W Magazine · PureWow · ELLE · Harper's Bazaar · +1 more |
| J.Crew | 6 | Town & Country · Yahoo Shopping · Good Housekeeping · Who What Wear · PureWow · Cosmopolitan |
| Madewell | 6 | Vogue · W Magazine · WWD · PureWow · Women's Health · Harper's Bazaar |
| Skims | 6 | Harper's Bazaar · Glamour UK · W Magazine · WWD · ELLE · Cosmopolitan |
| COS | 5 | Women's Health · Who What Wear · Harper's Bazaar · Glamour UK · Vogue |
Sweaters
| Brand | Independent sources | Who |
|---|---|---|
| J.Crew | 11 | Marie Claire · PureWow · Who What Wear · Vogue · Glamour · The Strategist · +5 more |
| Quince | 9 | Marie Claire · PureWow · The Strategist · The Daily Beast · TODAY · CNN Underscored · +3 more |
| Everlane | 6 | PureWow · The Strategist · Harper's Bazaar · Corporette · Glamour · The Mom Edit |
| NAADAM | 6 | Marie Claire · PureWow · CNN Underscored · Glamour · Who What Wear · Vogue |
| Uniqlo | 6 | Corporette · Harper's Bazaar · Glamour · Women's Health · TODAY · CNN Underscored |
| Banana Republic | 5 | PureWow · Corporette · Glamour · The Mom Edit · Vogue |
| Nordstrom | 5 | PureWow · TODAY · Who What Wear · Marie Claire · Glamour |
| Alex Mill | 4 | Marie Claire · The Strategist · Harper's Bazaar · Vogue |
Jeans
| Brand | Independent sources | Who |
|---|---|---|
| Levi's | 10 | Glamour · Vogue · Marie Claire · Town & Country · PureWow · Who What Wear · +4 more |
| Agolde | 9 | Vogue · ELLE · Yahoo Shopping · Who What Wear · Glamour · Town & Country · +3 more |
| Madewell | 9 | ELLE · Yahoo Shopping · Glamour · Vogue · Marie Claire · Who What Wear · +3 more |
| Frame | 8 | ELLE · Vogue · Glamour · The Mom Edit · Who What Wear · PureWow · +2 more |
| Citizens of Humanity | 6 | Vogue · Glamour · Town & Country · The Mom Edit · Who What Wear · Marie Claire |
| Rag & Bone | 6 | ELLE · Vogue · Glamour · The Mom Edit · Yahoo Shopping · Cosmopolitan |
| Everlane | 5 | Glamour · Marie Claire · Cosmopolitan · Yahoo Shopping · PureWow |
| Gap | 5 | Glamour · Vogue · The Mom Edit · Who What Wear · Cosmopolitan |
Trousers
| Brand | Independent sources | Who |
|---|---|---|
| COS | 8 | Who What Wear · The Zoe Report · ELLE · CNN Underscored · Refinery29 · Yahoo Shopping · +2 more |
| Aritzia | 7 | TODAY · PureWow · ELLE · Who What Wear · Business Insider · CNN Underscored · +1 more |
| J.Crew | 6 | CNN Underscored · Refinery29 · The Mom Edit · Yahoo Shopping · Vogue · Glamour |
| Reformation | 6 | Who What Wear · The Zoe Report · ELLE · CNN Underscored · Refinery29 · Vogue |
| Spanx | 6 | Condé Nast Traveler · ELLE · CNN Underscored · Refinery29 · Yahoo Shopping · Glamour |
| Abercrombie & Fitch | 5 | ELLE · Refinery29 · Who What Wear · CNN Underscored · Glamour |
| Banana Republic | 5 | CNN Underscored · Refinery29 · Yahoo Shopping · Vogue · Glamour |
| Favorite Daughter | 5 | Who What Wear · Glamour · ELLE · CNN Underscored · Refinery29 |
Dresses
| Brand | Independent sources | Who |
|---|---|---|
| Mango | 6 | The Strategist · Vogue · Glamour · Who What Wear · ELLE · Marie Claire |
| Reformation | 6 | Glamour · Marie Claire · The Strategist · Who What Wear · Vogue · ELLE |
| Staud | 6 | The Strategist · Vogue · Glamour · Who What Wear · ELLE · Marie Claire |
| Banana Republic | 5 | Town & Country · Vogue · Glamour · ELLE · Marie Claire |
| Norma Kamali | 5 | The Strategist · Glamour · Vogue · Who What Wear · Marie Claire |
| Simkhai | 5 | Vogue · Glamour · Who What Wear · ELLE · Marie Claire |
| Ulla Johnson | 5 | The Strategist · Vogue · Glamour · ELLE · Marie Claire |
| Dôen | 4 | The Strategist · Vogue · Glamour · Marie Claire |
Coats & blazers
| Brand | Independent sources | Who |
|---|---|---|
| Mango | 10 | Glamour · Who What Wear · CNN Underscored · Marie Claire · WWD · TODAY · +4 more |
| Zara | 8 | Glamour · Marie Claire · Who What Wear · TODAY · CNN Underscored · Grazia · +2 more |
| Burberry | 6 | Marie Claire · WWD · Grazia · W Magazine · Vogue · ELLE |
| COS | 6 | Who What Wear · Glamour · WWD · W Magazine · Grazia · Vogue |
| Sézane | 6 | ELLE · The Strategist · Marie Claire · Who What Wear · Grazia · Glamour |
| The Frankie Shop | 6 | Glamour · Marie Claire · Who What Wear · CNN Underscored · WWD · W Magazine |
| The Row | 6 | Who What Wear · Marie Claire · W Magazine · WWD · Vogue · ELLE |
| Toteme | 6 | Marie Claire · Who What Wear · W Magazine · Grazia · ELLE · Vogue |
Flats & loafers
| Brand | Independent sources | Who |
|---|---|---|
| Madewell | 12 | Harper's Bazaar · Who What Wear · TODAY · Forbes Vetted · Glamour · Kendi Everyday · +6 more |
| Margaux | 11 | Harper's Bazaar · Glamour · Yahoo Shopping · PureWow · TODAY · Who What Wear · +5 more |
| Reformation | 11 | Women's Health · Glamour · Marie Claire · Good Housekeeping · Forbes Vetted · Who What Wear · +5 more |
| Sam Edelman | 11 | Who What Wear · Glamour · TODAY · Good Housekeeping · Yahoo Shopping · Women's Health · +5 more |
| G.H. Bass | 10 | Women's Health · Marie Claire · Glamour · Good Housekeeping · Yahoo Shopping · Who What Wear · +4 more |
| Loeffler Randall | 10 | Who What Wear · The Mom Edit · Yahoo Shopping · Vogue · ELLE · Harper's Bazaar · +4 more |
| Rothy's | 10 | Glamour · Marie Claire · Yahoo Shopping · Forbes Vetted · TODAY · Notes From Europe · +4 more |
| Everlane | 9 | The Strategist · Cosmopolitan · Harper's Bazaar · Yahoo Shopping · Who What Wear · Marie Claire · +3 more |
Sneakers
| Brand | Independent sources | Who |
|---|---|---|
| Adidas | 13 | Vogue · Glamour · Harper's Bazaar · Yahoo Shopping · TeriLyn Adams · Who What Wear · +7 more |
| Nike | 11 | Who What Wear · TODAY · Yahoo Shopping · PureWow · The Strategist · Glamour · +5 more |
| New Balance | 10 | The Atlas Heart · Notes From Europe · TeriLyn Adams · Glamour · Who What Wear · TODAY · +4 more |
| Reebok | 10 | Glamour · Woman & Home · Who What Wear · Refinery29 · Yahoo Shopping · The Strategist · +4 more |
| Veja | 9 | TeriLyn Adams · Who What Wear · PureWow · Vogue · ELLE Australia · Glamour · +3 more |
| Converse | 8 | ELLE Australia · Glamour · Woman & Home · Who What Wear · Refinery29 · PureWow · +2 more |
| Superga | 6 | Glamour · Who What Wear · PureWow · The Strategist · Woman & Home · Refinery29 |
| Vans | 6 | Glamour · Who What Wear · TODAY · Refinery29 · PureWow · The Strategist |
Boots
| Brand | Independent sources | Who |
|---|---|---|
| Madewell | 4 | Glamour · Harper's Bazaar · PureWow · Who What Wear |
| Khaite | 2 | Glamour · Who What Wear |
| Paris Texas | 2 | Glamour · Who What Wear |
| Reformation | 2 | Glamour · Who What Wear |
| Steve Madden | 2 | Glamour · Who What Wear |
| Ugg | 2 | Glamour · Harper's Bazaar |
| Vagabond Shoemakers | 2 | Glamour · Harper's Bazaar |
Bags
| Brand | Independent sources | Who |
|---|---|---|
| Cuyana | 9 | Vogue · Glamour · Business Insider · The Strategist · OutfitNotes · Marie Claire · +3 more |
| Dagne Dover | 8 | Condé Nast Traveler · Marie Claire · Glamour · Cosmopolitan · The Strategist · OutfitNotes · +2 more |
| Longchamp | 7 | Glamour · Marie Claire · The Strategist · NBC Select · Condé Nast Traveler · ELLE · +1 more |
| BÉIS | 6 | NBC Select · OutfitNotes · The Strategist · Cosmopolitan · Canvelle · Marie Claire |
| Lo & Sons | 5 | Canvelle · Condé Nast Traveler · Cosmopolitan · The Strategist · OutfitNotes |
| Bottega Veneta | 4 | Glamour · Vogue · ELLE · Who What Wear |
| Coach | 4 | Vogue · Marie Claire · Condé Nast Traveler · ELLE |
| MZ Wallace | 4 | Condé Nast Traveler · Cosmopolitan · Canvelle · ELLE |
Breadth of agreement, not a quality score.
A high count means many independent publications each recommend something from the brand. It does not mean every product from the brand is recommended. Methodology.